Unpacking the biggest moments in culture through a BSci lens
Insight Type: Behavioural Science
Uncover the Secrets to Communicating Value for Money
Unveiling the psychology of value for money and teaching you the secrets behind communicating value without dropping prices.
Bias in Focus – Negativity Bias
Unpacking Negativity Bias and how it can impact brand perception.
Uncover the Secrets to Communicating Value for Money – Bonus Principles
Discover five tactical ways to increase value perception. Presented by as part of our ‘Uncover the Secrets to Communicating Value for Money’ Masterclass
Bias in Focus – Optimism Bias
Unpacking to potential of Optimism Bias to help motivate consumer behaviour
Bias in Focus – Reciprocity Bias
Identifying ways to cultivate brand loyalty through strategic give-and-take gestures.
Bias in Focus – Commitment Bias
Examining how humans tend to stay loyal to past actions and beliefs, even if they result in undesirable outcomes.
Bias in Focus – Default Bias
Exploring the tendency for humans to gravitate towards the default option rather than selecting alternatives.
BSci Lookback – March 2023
Unpacking the biggest cultural moments through a BSci lens.
Bias in Focus – Power of Now
Examining our overwhelming preference for immediate payoff vs later ones, even if the later payoff is objectively superior.