Examining how humans tend to stay loyal to past actions and beliefs, even if they result in undesirable outcomes.
Insight Type: Behavioural Science
Bias in Focus – Default Bias
Exploring the tendency for humans to gravitate towards the default option rather than selecting alternatives.
BSci Lookback – March 2023
We take a look at some of the significant cultural moments of this years through a Behavioural Science lens, to help us make sense of their cultural traction and reaction.
Bias in Focus – Power of Now
Examining our overwhelming preference for immediate payoff vs later ones, even if the later payoff is objectively superior.
Bias in Focus – Social Norms
Exploring how humans are influenced by the behaviour and beliefs of others when deciding in contexts of uncertainty.
Bias in Focus – Mere Exposure Effect
Exploring how we tend to prefer certain things merely because we are familiar with them
Bias in Focus – Framing
Exploring “Framing” and it’s effect on our decision making
Bias in Focus – Choice Architecture
Exploring how the context in which choices are presented impacts decision making.
Bias In Focus – Authority Bias
Exploring the tendency for our behaviours and beliefs to be influenced by those of authority figures.
Bias in Focus – Anchoring
Unpacking how individuals tend to rely on an easily accessible reference points or ‘anchors’ when making decisions.