BSci Lookback – March 2023

We take a look at some of the significant cultural moments of this years through a Behavioural Science lens, to help us make sense of their cultural traction and reaction.

Bias in Focus – Power of Now

Examining our overwhelming preference for immediate payoff vs later ones, even if the later payoff is objectively superior.

Bias in Focus – Anchoring

Unpacking how individuals tend to rely on an easily accessible reference points or ‘anchors’ when making decisions.