The Australia Project

The Australia Project

Insights under the Southern Lights.

Insights under the Southern Lights.

The Australia Project is The Lab’s always-on anthropological study of life in Australia.

Established in 2012, our search for understanding has no end.

Exploring the cultural forces that shape Australians today and tomorrow.

Unlocking infinite ways to create meaningful ideas.

The Australia Project is The Lab’s always-on anthropological study of life in Australia.

Established in 2012, our search for understanding has no end.

Exploring the cultural forces that shape Australians today and tomorrow.

Unlocking infinite ways to create meaningful ideas.

Latest Insights

Forces of Good

We examine what truly matters to Australian consumers when it comes to “good’ and how brands can improve engagement.

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Ins & Outs: Top Priorities of Australians for 2023

We asked over 700 Australians what their main priorities were for 2023, both for themselves and for the wider community.

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The Modern Codes of Australian-ness

We reveal the 7 Modern Codes of Australian-ness

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Culture Pops

Culture Pop

Where is the Love?

Culture Pop

Pushing the Boundaries with Customer Engagement

Culture Pop

Eat the Rich

Featured Insights

The Lab Horizons

Understand the major forces shaping Australians.

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Momentum for Change

Understand how Australians were feeling two years into the pandemic.

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