Forces of Good
We examine what truly matters to Australian consumers when it comes to “good’ and how brands can improve engagement.
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The Australia Project
The Australia Project
Insights under the Southern Lights.
Insights under the Southern Lights.
The Australia Project is The Lab’s always-on anthropological study of life in Australia.
Established in 2012, our search for understanding has no end.
Exploring the cultural forces that shape Australians today and tomorrow.
Unlocking infinite ways to create meaningful ideas.
The Australia Project is The Lab’s always-on anthropological study of life in Australia.
Established in 2012, our search for understanding has no end.
Exploring the cultural forces that shape Australians today and tomorrow.
Unlocking infinite ways to create meaningful ideas.
Latest Insights
Ins & Outs: Top Priorities of Australians for 2023
We asked over 700 Australians what their main priorities were for 2023, both for themselves and for the wider community.
Download report →The Modern Codes of Australian-ness
We reveal the 7 Modern Codes of Australian-ness
Download report →Featured Insights
Forces of Good
We examine the dimensions of ESG and uncover which brands are leading the way.
Download report →Momentum for Change
Understand how Australians were feeling two years into the pandemic.
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