The Australia Project is The Lab’s always-on anthropological study of life in Australia.
Established in 2012, our search for new ways of seeing Australia has no end.
Exploring the cultural forces that shape Australians today and tomorrow.
Unlocking infinite ways to create meaningful ideas.
The Australia Project is The Lab’s always-on anthropological study of life in Australia.
Established in 2012, our search for understanding has no end.
Exploring the cultural forces that shape Australians today and tomorrow.
Unlocking infinite ways to create meaningful ideas.
Australia has always run on a promise. Work hard and you’ll get ahead. Play fair and you’ll be treated fairly. Trust the system and it will protect you. Give a little, and the country gives something back. But in 2026, that promise has been compromised. The bills keep rising. Our feed keeps shouting. The future keeps accelerating away. The dream gets more distant. Australians are doing something quietly radical. They are editing the good life.
Download report →Exploring how we tend to prefer certain things merely because we are familiar with them
Download report →We explore seven tensions that are shaping Australians today.
Download report →Aussies are grappling with some seriously big challenges.
Download report →We examine the dimensions of ESG and uncover which brands are leading the way.
Download report →