The Australia Project

The Australia Project

Insights under the Southern Lights.

Insights under the Southern Lights.

The Australia Project is The Lab’s always-on anthropological study of life in Australia.

Established in 2012, our search for understanding has no end.

Exploring the cultural forces that shape Australians today and tomorrow.

Unlocking infinite ways to create meaningful ideas.

The Australia Project is The Lab’s always-on anthropological study of life in Australia.

Established in 2012, our search for understanding has no end.

Exploring the cultural forces that shape Australians today and tomorrow.

Unlocking infinite ways to create meaningful ideas.

Latest Insights

The Lab Outlook 2024

We reflect on the cultural moments of 2023 to determine how they are shaping Aussies in 2024

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Slower, Surer, Stronger

We examine the highest growing Australian values in 2023 and the opportunities these hold for brands.

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Forces of Good

We examine what truly matters to Australian consumers when it comes to “good’ and how brands can improve engagement.

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Culture Pops

Culture Pop

Sex & Censorship

Culture Pop

Why the Sydney Metro Matters

Culture Pop

It's ok to just let 'demure' happen

Featured Insights

Forces of Good

We examine the dimensions of ESG and uncover which brands are leading the way.

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Momentum for Change

Understand how Australians were feeling two years into the pandemic.

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