The Australia Project

The Australia Project

Insights under the Southern Lights.

Insights under the Southern Lights.

The Australia Project is The Lab’s always-on anthropological study of life in Australia.

Established in 2012, our search for understanding has no end.

Exploring the cultural forces that shape Australians today and tomorrow.

Unlocking infinite ways to create meaningful ideas.

The Australia Project is The Lab’s always-on anthropological study of life in Australia.

Established in 2012, our search for understanding has no end.

Exploring the cultural forces that shape Australians today and tomorrow.

Unlocking infinite ways to create meaningful ideas.

Latest Insights

The Modern Codes of Australian-ness

We reveal the 7 Modern Codes of Australian-ness

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The Age of Empathy

See how the seemingly gentile value of Empathy is igniting powerful change.

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Forces of Good

We examine the dimensions of ESG and uncover which brands are leading the way.

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Culture Pops

Culture Pop

Cost of Living

Culture Pop

How Neighbours elevated the beauty of a simple life

Culture Pop

Sentiments of Reconciliation

Featured Insights

The Lab Horizons

Understand the major forces shaping Australians.

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Health & Wellbeing

What is health and what does the future look like?

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