The Australia Project

The Australia Project

Insights under the Southern Lights.

Insights under the Southern Lights.

The Australia Project is The Lab’s always-on anthropological study of life in Australia.

Established in 2012, our search for understanding has no end.

Exploring the cultural forces that shape Australians today and tomorrow.

Unlocking infinite ways to create meaningful ideas.

The Australia Project is The Lab’s always-on anthropological study of life in Australia.

Established in 2012, our search for understanding has no end.

Exploring the cultural forces that shape Australians today and tomorrow.

Unlocking infinite ways to create meaningful ideas.

Latest Insights

The Modern Codes of Australian-ness

We reveal the 7 Modern Codes of Australian-ness

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5 Futures for Australia

We asked five fantastic Australian minds what single word they would use to describe Australia's future.

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The Age of Empathy

See how the seemingly gentile value of Empathy is igniting powerful change.

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Culture Pops

Culture Pop

Fan Critique and Creative Control

Culture Pop

Lil Nas X: Embracing subcultures for authentic connection

Culture Pop

Neurodiversity in Australia

Featured Insights

The Lab Horizons

Understand the major forces shaping Australians.

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Momentum for Change

Understand how Australians were feeling two years into the pandemic.

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