The Lab Outlook 2024
We reflect on the cultural moments of 2023 to determine how they are shaping Aussies in 2024
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The Australia Project
The Australia Project
Insights under the Southern Lights.
Insights under the Southern Lights.
The Australia Project is The Lab’s always-on anthropological study of life in Australia.
Established in 2012, our search for understanding has no end.
Exploring the cultural forces that shape Australians today and tomorrow.
Unlocking infinite ways to create meaningful ideas.
The Australia Project is The Lab’s always-on anthropological study of life in Australia.
Established in 2012, our search for understanding has no end.
Exploring the cultural forces that shape Australians today and tomorrow.
Unlocking infinite ways to create meaningful ideas.
Latest Insights
Slower, Surer, Stronger
We examine the highest growing Australian values in 2023 and the opportunities these hold for brands.
Download report →Forces of Good
We examine what truly matters to Australian consumers when it comes to “good’ and how brands can improve engagement.
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Forces of Good
We examine the dimensions of ESG and uncover which brands are leading the way.
Download report →Momentum for Change
Understand how Australians were feeling two years into the pandemic.
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