The Australia Project

The Australia Project

Insights under the Southern Lights.

Insights under the Southern Lights.

The Australia Project is The Lab’s always-on anthropological study of life in Australia.

Established in 2012, our search for understanding has no end.

Exploring the cultural forces that shape Australians today and tomorrow.

Unlocking infinite ways to create meaningful ideas.

The Australia Project is The Lab’s always-on anthropological study of life in Australia.

Established in 2012, our search for understanding has no end.

Exploring the cultural forces that shape Australians today and tomorrow.

Unlocking infinite ways to create meaningful ideas.

Latest Insights

Slower, Surer, Stronger

This latest report from The Australia Project's benchmark study examines the highest growing Australian values in 2023 and the opportunities for brands.

Download report →
Forces of Good

We examine what truly matters to Australian consumers when it comes to “good’ and how brands can improve engagement.

Download report →
Ins & Outs: Top Priorities of Australians for 2023

We asked over 700 Australians what their main priorities were for 2023, both for themselves and for the wider community.

Download report →

Culture Pops

Culture Pop

Love Sweet Love

Culture Pop

We're (Not) Sorry

Culture Pop

Forging an Un-lonely World

Featured Insights

Forces of Good

We examine the dimensions of ESG and uncover which brands are leading the way.

Download report →
Momentum for Change

Understand how Australians were feeling two years into the pandemic.

Download report →