Brilliant leaps for brandkind

Brilliant leaps for brandkind

"Yesterday, today was tomorrow..."

"Yesterday, today was tomorrow..."

George Harrison
George Harrison

The world is changing faster than ever.
This isn’t a new or abstract concept.
It’s a mercurial and exciting context.

How is change changing consumers and what matters to them? How might brands change to keep up and get ahead?

The world is changing faster than ever. This isn’t a new or abstract concept. It’s a mercurial and exciting context.

How is change changing consumers and what matters to them? How might brands change to keep up and get ahead?

The Lab decodes culture.
We explore human behaviour.
We mine millions of data signals.

We shine a big, beautiful, bright light on change. To create opportunity – a chance to make a brilliant leap.




The Lab decodes culture. We explore human behaviour. We mine millions of data signals.

We shine a big, beautiful, bright light on change. To create opportunity – a chance to make a brilliant leap.



New World.
New Insights.

Human intuition, data precision

We're living in an exponential era, where change is happening faster than ever.

It's fundamentally reshaping the way we live, think, communicate and our needs from brands and organisations.

This change is saturating us in data, and we are searching for clearer direction, real insight and true competitive advantage. 

Our Elevated Tool Kit

Our new tool kit of methods, designed to solve the challenges of this new economy, empowers our partners with new layers of human insights and unparalleled audience connection.

Discover more →

Lab Futures

See the future before others do

Lab Futures is our new multi-lens AI forecasting tool that unlocks advantage from tomorrow.

Two years in the making, Lab Futures has been optimised for accuracy and effectiveness.

Find fresh perspective for marketing challenges, supercharge positioning projects, achieve breakthroughs with category development and uncover emergent innovation and territory ideas.

The Australia Project 2025

Uncovering the cultural dynamics that shape Aussies.

For over a decade, we've been exploring the mind and mood of Australians. Take a look into the 2025 edition of The Australia Project.

Australians are experiencing a wave of new tensions, and with so much going on, Aussies are more determined than ever to do things their way. They're not content to sit back and wait for the flux of the modern day to settle.

The project explores how Australians’ values have shifted, and the opportunities for brands in this new world.

The Australia Project 2025

It feels a bit like... Everything. Everywhere. All at once.

Download report →

The New Zealand Project

A deep dive into the cultural heartbeat of New Zealanders

Introducing our counterpart to The Australia Project. This study unpacks the values, ambitions and cultural forces that drive New Zealanders today, while exploring the similarities and differences between their Australian neighbours.