Brilliant leaps for brandkind

Brilliant leaps for brandkind

"Yesterday, today was tomorrow..."

"Yesterday, today was tomorrow..."

George Harrison
George Harrison

The world is changing faster than ever.
This isn’t a new or abstract concept.
It’s a mercurial and exciting context.

How is change changing consumers and what matters to them? How might brands change to keep up and get ahead?

The world is changing faster than ever. This isn’t a new or abstract concept. It’s a mercurial and exciting context.

How is change changing consumers and what matters to them? How might brands change to keep up and get ahead?

The Lab decodes culture.
We explore human behaviour.
We mine millions of data signals.

We shine a big, beautiful, bright light on change. To create opportunity – a chance to make a brilliant leap.




The Lab decodes culture. We explore human behaviour. We mine millions of data signals.

We shine a big, beautiful, bright light on change. To create opportunity – a chance to make a brilliant leap.



The Australia Project

Uncovering the cultural dynamics that shape people

The Australia Project is The Lab’s flagship cultural program. Our perennial proprietary study of life in Australia. An examination and collage of what’s in people’s heads and hearts. Attitudes, beliefs, values, motivations.

What are they? How are they changing?

We look, so your business can make its next brilliant leap.

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The Modern Codes of Australian-ness

We reveal the 7 Modern Codes of Australian-ness

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Behavioural Science

Searching for truth in human behaviour 

The Lab is where the irresistible force of cultural insight collides with the immovable object of behavioural science. Brilliantly.

Behavioural Science allows us to see further and go deeper.

Casting light on the subconscious influences of behaviour to illuminate opportunities for brands.

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Behavioural Science Lookback

Understand the BSci angle on major events across 2022.

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Lab AI

Scaling human understanding

The Lab is where the cultural dynamics that inform how consumers view the world are refracted and shaped by tech-enabled understanding of human behaviour.

Our AI can take you to the future first, at scale and in greater depth because it’s interpreted and accelerated by human ingenuity. New frontier meets frontal lobe.

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Forces of Good

We analysed 6.8 million digital conversations of over 190 brands to uncover which are leading the charge in being a Force of Good

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