Brilliant leaps for brandkind

Brilliant leaps for brandkind

"Yesterday, today was tomorrow..."

"Yesterday, today was tomorrow..."

George Harrison
George Harrison

The world is changing faster than ever.
This isn’t a new or abstract concept.
It’s a mercurial and exciting context.

How is change changing consumers and what matters to them? How might brands change to keep up and get ahead?

The world is changing faster than ever. This isn’t a new or abstract concept. It’s a mercurial and exciting context.

How is change changing consumers and what matters to them? How might brands change to keep up and get ahead?

The Lab decodes culture.
We explore human behaviour.
We mine millions of data signals.

We shine a big, beautiful, bright light on change. To create opportunity – a chance to make a brilliant leap.




The Lab decodes culture. We explore human behaviour. We mine millions of data signals.

We shine a big, beautiful, bright light on change. To create opportunity – a chance to make a brilliant leap.



The Australia Project

Uncovering the cultural dynamics that shape people

The Australia Project is The Lab’s flagship cultural program. Our perennial proprietary study of life in Australia. An examination and collage of what’s in people’s heads and hearts. Attitudes, beliefs, values, motivations.

What are they? How are they changing?

We look, so your business can make its next brilliant leap.

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Australia's AI Cultural Crossroads

Illuminating the perspectives of everyday Australians during this pivotal phase of AI disruption.

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Behavioural Science

Searching for truth in human behaviour 

The Lab is where the irresistible force of cultural insight collides with the immovable object of behavioural science. Brilliantly.

Behavioural Science allows us to see further and go deeper.

Casting light on the subconscious influences of behaviour to illuminate opportunities for brands.

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Uncover the Secrets to Communicating Value for Money

Unveiling the psychology of value for money and teaching you the secrets behind communicating value without dropping prices.

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Lab AI

Scaling human understanding

The Lab is where the cultural dynamics that inform how consumers view the world are refracted and shaped by tech-enabled understanding of human behaviour.

Our AI can take you to the future first, at scale and in greater depth because it’s interpreted and accelerated by human ingenuity. New frontier meets frontal lobe.

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Forces of Good

In addition to consumer discussions and expert interviews, we analysed over 800,000 naturally occurring digital conversations to understand how Australian businesses can be a force of good.

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Masterclass

Uncover the Secrets to Communicating Value for Money

Amidst the soaring cost of living, consumers are feeling the pinch, and finding value for money has become a top priority.

In this masterclass, you'll discover how to harness the power of psychology and behavioural science to enhance perceived value for money, while attracting customers who are more than willing to pay.

Watch the Webinar Replay →

Horizons

We study what Australians seek on an ongoing basis & the consistent story of the past decade has been the growing demand for business to be a force for good.

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