Exploring how humans are influenced by the behaviour and beliefs of others when deciding in contexts of uncertainty.
Insight Type: Behavioural Science
Bias in Focus – Mere Exposure Effect
Exploring how we tend to prefer certain things merely because we are familiar with them
Bias in Focus – Framing
Exploring “Framing” and it’s effect on our decision making
Bias in Focus – Choice Architecture
Exploring how the context in which choices are presented impacts decision making.
Bias In Focus – Authority Bias
Exploring the tendency for our behaviours and beliefs to be influenced by those of authority figures.
Bias in Focus – Anchoring
Unpacking how individuals tend to rely on an easily accessible reference points or ‘anchors’ when making decisions.
Bias in Focus – Saliency Bias
Exploring why do humans generally deem something that is more prominent or noticeable to be more important?
BSci Unpacked – Nedd Brockmann
We apply a Behavioural Science lens to understand how Nedd Brockmann managed to amass such widespread support for his run across Australia.
Sustainability Insights Series
We’ve partnered again with Nature for the second investigation into consumer attitudes and behaviours around sustainability. This new study shows environmental sustainability is becoming increasingly critical for all businesses across all categories.
Bias in Focus – Loss Aversion
As humans are we wired to feel more pain when we lose something? Or more joy when we gain something?