The Australia Project 2025
For over a decade, we've been exploring the mind and mood of Australians. Take a look into the 2025 edition of The Australia Project.
Download report →
The Australia Project
The Australia Project
Everything. Everywhere. All at once.
Insights under the Southern Lights.
Established in 2012, The Australia Project explores the cultural forces that shape Australians.
This year we've seen Australians more determined than ever to create the change they seek. From not accepting to how things are to finding the positives amidst a cost of living crisis. Dive into the study to understand how you can connect meaningfully with your audience.
The Australia Project is The Lab’s always-on anthropological study of life in Australia.
Established in 2012, our search for understanding has no end.
Exploring the cultural forces that shape Australians today and tomorrow.
Unlocking infinite ways to create meaningful ideas.
Latest Insights
Reframing Value 2025
How the cost of living crisis has changed the way Australians spend.
Download report →Slower, Surer, Stronger
We examine the highest growing Australian values in 2023 and the opportunities these hold for brands.
Download report →Featured Insights
Forces of Good
We examine the dimensions of ESG and uncover which brands are leading the way.
Download report →Momentum for Change
Understand how Australians were feeling two years into the pandemic.
Download report →