The Big 4 in 2024
Reflecting on the cultural narratives that have shaped this year
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The Australia Project
The Australia Project
Insights under the Southern Lights.
Insights under the Southern Lights.
The Australia Project is The Lab’s always-on anthropological study of life in Australia.
Established in 2012, our search for understanding has no end.
Exploring the cultural forces that shape Australians today and tomorrow.
Unlocking infinite ways to create meaningful ideas.
The Australia Project is The Lab’s always-on anthropological study of life in Australia.
Established in 2012, our search for understanding has no end.
Exploring the cultural forces that shape Australians today and tomorrow.
Unlocking infinite ways to create meaningful ideas.
Latest Insights
The Lab Outlook 2024
We reflect on the cultural moments of 2023 to determine how they are shaping Aussies in 2024
Download report →Slower, Surer, Stronger
We examine the highest growing Australian values in 2023 and the opportunities these hold for brands.
Download report →Featured Insights
Forces of Good
We examine the dimensions of ESG and uncover which brands are leading the way.
Download report →Momentum for Change
Understand how Australians were feeling two years into the pandemic.
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