Why do we discount our future goals for instant reward?
Insight Type: Behavioural Science
Bias in Focus – Peak End Rule
Why are the peak and end points of an experience so important?
Bias in Focus – Paradox of Choice
Is having more options necessarily a good thing?
Bias in Focus – Availability Heuristic
Why are our decisions affected by information that easily comes to mind?
BS Bite – The Pain of Paying
Why do we feel the pain of paying?
BS Look Back June 2022
Understand the BSci angle on major events across the year.
BS Bite – Break The Bias
Why do we see gender bias?