Lab AI

Lab AI

Our “A” and “I” come from
“humanity”.

Our “A” and “I” come from
“humanity”.

The digital world is humanity’s diary.

Where we discuss our collective fears, hopes and dreams.

Where we construct our identities, find connections and navigate cultural narratives.

Lab AI is the sweet spot where machine learning, cultural insight and human empathy collide.

Amplifying digital discussion at an unparalleled scale, depth and perspective.

The digital world is humanity’s diary.

Where we discuss our collective fears, hopes and dreams.

Where we construct our identities, find connections and navigate cultural narratives.

Lab AI is the sweet spot where machine learning and cultural insight collide.

Amplifying digital discussion at an unparalleled scale, depth and perspective.

Human insights, digitally enhanced

So much of life is now lived and revealed online. We either embrace the beacon of the digital world, or risk remaining unenlightened.

  • New scale

    Decode millions of conversations on topics to unearth emerging narratives, codes and ideas.

  • New signals

    Discover new and unexpected ideas entering the cultural landscape that will re-shape the meaning around existing topics.

  • New advantage

    Leap into the future with confidence with Lab AI's proprietary Dynamic Algorithm Network that predicts the future growth of topics.

Lab AI, insights for the new economy

LabDecoder

Deconstruct the meaning or find a new perspective on a topic.

LabScape

Stay ahead of change with always-on monitoring of your cultural landscape.

LabFutures

See the future first with the world's most comprehensive predictive platform, engineered for Australia.

LabAudiences

Find sub-cultures and tribes based on behaviours and passions.

LabCollider

Combine multiple sources of digital and real-world data to create a holistic perspective.

Lab AI in action

  • Where is sugar heading?

  • What are the dimensions of coach?

  • What will matter to parents in the future?

  • How do people feel about the future of work?

  • What are the dynamics shaping the Hot Hatch category?

  • What is the future of plant proteins?

  • How do Aussies feel about money today?

  • How will the dynamics around vaping change over the next year?