ACTU
Segmentation & Positioning
Re-positioning the Australian Union movement to generate membership growth.
None of which would be possible, of course, without the trust and buy-in of our brilliant clients – across commercial, NGO and government sectors.
Re-positioning the Australian Union movement to generate membership growth.
Developing how Kmart does the beauty category.
Leveraging AI and machine-learning to identify the emerging conversations around drugs in society at scale.
Understanding the love of the game and how modern AFL has evolved.
Learning how to connect with the modern woman.
Working out how to reconnect with an old favourite.
Exploring how The Bachelor and Bachelorette can better create viewer engagement .
Exploring Samsung’s cultural spheres digitally to drive brand relevance an unearth opportunities.
Delivering a customer segmentation to forge strong client relationships in the new NDIS market.
Understanding the connection to nature and how to shape the narrative of the brand.