See the Future before others do

See the Future AI

Introducing Lab Futures

Our “A” and “I” come from
“humanity”.

A multi-lens AI forecasting tool that unlocks advantage from tomorrow

The digital world is humanity’s diary.

Where we discuss our collective fears, hopes and dreams.

Where we construct our identities, find connections and navigate cultural narratives.

Lab AI is the sweet spot where machine learning and cultural insight collide.

Amplifying digital discussion at an unparalleled scale, depth and perspective.

Lab Futures is unlike other forecasting tools

  • New scale & speed

    Combines 3 AI based technologies to explore, understand and forecast

  • Accurate & revealing analysis

    Gen-AI trained with over 72 human understanding models

  • Contextualised to Aussie consumers

    All projects analysed against The Lab's proprietary framework

Lab Futures has been optimised for accuracy and effectiveness

2 years of build

4m+ conversations analysed

200,000 prediction tests run

We’ve helped leading marketers forecast…

  • Where is luxury heading?

  • How can we re-shape craft beer?

  • How will OOH eating diffuse into in-home?

  • How will urban living evolve?

Horizons

We study what Australians seek on an ongoing basis & the consistent story of the past decade has been the growing demand for business to be a force for good.

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