Insight Type: The Australia Project

We examine what truly matters to Australian consumers when it comes to “good’ and how brands can improve engagement.

We asked over 700 Australians what their main priorities were for 2023, both for themselves and for the wider community.

We asked five fantastic Australian minds what single word they would use to describe Australia’s future.

We reveal the 7 Modern Codes of Australian-ness

See how the seemingly gentile value of Empathy is igniting powerful change.

Understand the major forces shaping Australians.

Understand how Australians were feeling two years into the pandemic.

We examine the dimensions of ESG and uncover which brands are leading the way.

As Australians grapple with the pandemic, what does it all mean for brands?

The search for a new normal that isn’t – normal!