Insight Type: The Australia Project

How the cost of living crisis has changed the way Australians spend.

For over a decade, we’ve been exploring the mind and mood of Australians. Take a look into the 2025 edition of The Australia Project.

Reflecting on the cultural narratives that have shaped this year

We reflect on the cultural moments of 2023 to determine how they are shaping Aussies in 2024

We examine the highest growing Australian values in 2023 and the opportunities these hold for brands.

Illuminating the perspectives of everyday Australians during this pivotal phase of AI disruption.

The Lab presents a captivating exploration into the awe-inspiring power of AI. The discussion delved into the intricate interplay of risks and rewards, while also unveiling fascinating insights into Australians’ attitudes towards this rapidly developing technology.

We examine what truly matters to Australian consumers when it comes to “good’ and how brands can improve engagement.

We asked over 700 Australians what their main priorities were for 2023, both for themselves and for the wider community.

We asked five fantastic Australian minds what single word they would use to describe Australia’s future.