Horizons
We study what Australians seek on an ongoing basis & the consistent story of the past decade has been the growing demand for business to be a force for good.
About
About
Founded in 2006, The Lab is a fiercely independent collective of strategic thinkers.
By combining the powerful forces of human understanding - culture, behaviour and technology - we enable brands to take advantage of our rapidly changing society and stay ahead of change.
Founded in 2006, The Lab is a fiercely independent collective of strategic thinkers.
By combining the powerful forces of human understanding - culture, behaviour and technology - we enable brands to take advantage of our rapidly changing society and stay ahead of change.
A brilliant approach
A brilliant approach
We look for the unseen.
We listen for the unheard.
It’s a unique fusion.
Of brilliant people.
Who feed the tech required to
uncover a truth.
And exercise the open-mindedness
to make sense of it.
We look for the unseen.
We listen for the unheard.
It’s a unique fusion.
Of brilliant people.
Who feed the tech required to
uncover a truth.
And exercise the open-mindedness
to make sense of it.
One way is never the only way
One way is never the only way
No two opportunities are the same.
We never favour one pre-determined research method.
Instead, we evaluate the 'whats'. What will
take us closest to our challenge? What will
unlock the insight? What will shine a light on
the way forward?
No two opportunities are the same. We never favour one pre-determined method. Instead, we evaluate the “whats”. What will take us closest to our challenge? What will unlock the insight? What will shine a light on the way forward?
Explore the said
We interpret what people tell us through different qualitative methods; Big Qual, Video Diaries, Self-ethnography, Insta-mersions, Chat Bots, Online Communities, Co-creation sessions, Future Consumer, Focus Groups and Depth Interviews.
Uncover the unsaid
We reveal what people don't tell us by observing behaviour and tapping into the subconscious; Digital Tracking, Ethnography, Immersions, Neuroscience, Galvanic Skin Response, Eye-tracking, Face-recognition and Implicit response.
Decode the meaning
We search for unseen patterns and emergent clues given by people, culture and brands; Semiotics, Signals of Change and AI Modelling.
A brilliant, multi-disciplined team
A brilliant, multi-disciplined team
Diversity of expertise and intellect is the collaborative way we shine a light on every challenge.
So, a meeting of minds at The Lab might start with an anthropologist and a data analyst. It might come to the attention of a marketer and a sociologist. And then be put under the microscope by a behavioural economist and a semiotician.
No two skill sets are identical. We arrive at brilliance from every possible angle.
Diversity of expertise and intellect is the collaborative way we shine a light on every challenge.
So, a meeting of minds at The Lab might start with an anthropologist and a data analyst. It might come to the attention of a marketer and a sociologist. And then be put under the microscope by a behavioural economist and a semiotician.
No two skill sets are identical. We arrive at brilliance from every possible angle.
6 areas of brilliance
1
Brand & Communications
Building distinctive brands that matter to people today, and tomorrow.
- Brand Purpose and Positioning
- Tone of Voice
- Brand Architecture
- Portfolio Planning
- Category Entry Points
- Distinctive Assets
- Brand Books
- Customer Value Propositions
- Creative Strategy Development
- Communication Development
- Go-to-market
- Brand and communication performance
- Brand Purpose and Positioning
- Tone of Voice
- Brand Architecture
- Portfolio Planning
- Category Entry Points
- Distinctive Assets
- Brand Books
- Customer Value Propositions
- Creative Strategy Development
- Communication Development
- Go-to-market
- Brand and communication performance
2
Innovation & NPD
Disrupting with culturally charged ideas that solve unmet human needs.
- Category Planning
- Jobs-To-Be-Done
- Territory Development
- Concept Development
- Product / Service Ideation, Design and Prototyping
- Co-creation Sprints
- Extreme Consumers
- G-Lab Global Creative Community
- Expert Network
- Category Planning
- Jobs-To-Be-Done
- Territory Development
- Concept Development
- Product / Service Ideation, Design and Prototyping
- Co-creation Sprints
- Extreme Consumers
- G-Lab Global Creative Community
- Expert Network
3
Experience & Journey
Creating brand, not bland, experiences.
- Customer Experience Strategy
- Customer Experience Design
- Customer Journey Mapping
- UX / UI Optimisation
- Customer Experience Strategy
- Customer Experience Design
- Customer Journey Mapping
- UX / UI Optimisation
4
Audience Discovery
Illuminating the people you are designing for.
- Consumer and Market Segmentation
- Digital Tribes
- Audience Playbooks
- Film Story Telling
- Category U&A's
- Shopper Decision Making
- B2B
- Consumer and Market Segmentation
- Digital Tribes
- Audience Playbooks
- Film Story Telling
- Category U&A's
- Shopper Decision Making
- B2B
5
Cultural Intelligence
Uncovering the cultural dynamics that shape people's behaviour now and in the future.
- Deconstruct Brands, Categories or Topics
- Emerging Narratives, Codes & Ideas
- Cultural Tensions, Beliefs & Throughlines
- Cultural Monitoring
- Always-on Cultural Tracking
- Future Scenario Planning
- Forefront and Expert Perspectives
- Deconstruct Brands, Categories or Topics
- Emerging Narratives, Codes & Ideas
- Cultural Tensions, Beliefs & Throughlines
- Cultural Monitoring
- Always-on Cultural Tracking
- Future Scenario Planning
- Forefront and Expert Perspectives
6
Behavioural Science
Igniting positive behaviour change.
- BSci Bootcamps
- Behaviour Change Strategy
- Experience and Product Design
- Communication Optimisation
- Behavioural Activation Workshops
- BSci Bootcamps
- Behaviour Change Strategy
- Experience and Product Design
- Communication Optimisation
- Behavioural Activation Workshops