Life @ The Lab

Life @ The Lab

We’re a diverse, empathetic collective.

Busy, immersed and engaged, we have no room for egos.

Our special teams face a daily maze of intriguing marketing and business challenges. 

We’re future-facing, tech-driven and life-loving.

We’re a diverse, empathetic collective.

Busy, immersed and engaged, we have no room for egos.

Our special teams face a daily maze of intriguing marketing and business challenges. 

We’re future-facing, tech-driven and life-loving.

“Work hard. Play hard. Be kind”

Harry Styles

The brilliant thing about being a wholly locally owned, independent company is that we play by our own rules.

We get to work with our own collection of distinct and diverse colleagues.

We set high standards and share values.

There is no such thing as a typical Lab person or relationship.

Our curious minds forage industriously and restlessly.

Bright individuals only as good as the sum of our parts.

Always in search of brilliant new people and partners.

Like you perhaps.

We’re lighting the way forward with an eye on the bigger picture. As a company committed to the triple bottom line, we maintain a sharp focus on our work, the wellbeing of our people and the impact on our place.

We’re proud of our progressive and flexible approach to work and wellness, with our generous leave policies and inclusive parental leave program.

We’re a carbon neutral business and well underway with our BCorp assessment to become certified to meet the highest standards of social and environmental performance, accountability and transparency.

We’re committed to reconciliation and have completed our Reflect RAP to drive change and unification.

A short history
of firsts

2006

Neale and Paul kick things off.

2007

We open in a single room office in an artists’ colony in Melbourne.

2008

BRW fast starter award.

Our first international hire.

We move into a former mechanics warehouse.

2010

New diggs – we move south side.

2011

Head down! Creating magic.

2012

Our first Australianness event – exploring the Egalitarianism. Vincent Fantuzzo shares his 30 portraits of famous Aussies.

2013

ESOMAR finalist - Neale knocks it out of the park in Amsterdam.

2014

ESOMAR World Effectiveness award.

The inaugural Cotton Cup.

2015

"Man V Machine" – David McAllister explores the idea of imperfection and where we may end up as the world grapples with all this new tech.

2017

Our Sydney office opens with Therko
joining the fray.

Hot on the heels of Sydney, Amanda opens the Brissy abode.

2019

"Leading through Courage" - Justin Langer discusses how to find strength in vulnerability and how leaders should embrace the unknown.

We launch out first foray into AI assisted research.

2020

We launch our hybrid big qual approach.

B&T Finalist – Agency of the Year.

Amidst Covid, we team up with Nature to create “Brand Navigator” to help clients through the pandemic.

2021

We're awarded the MRS people’s choice award.

Our Lab AI team expands driving more innovation and doing qualitative research at scale.

2022

Our teams across Australia come together for the inaugural Lab Luminosity.

Horizons

We study what Australians seek on an ongoing basis & the consistent story of the past decade has been the growing demand for business to be a force for good.

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