I want to break free

October 13, 2015


As everything in life becomes increasingly interconnected, questions are being raised about how we can disconnect, breaking free by opting out entirely.

Solitude has become the biggest act of rebellion, establishing a unique point of difference and helping people to define who they are by rejecting the status quo.

Increasingly, people are choosing to “unplug” from the digital world

What does this mean for brands?

73% of people admire brands more when they don’t feel the need to be across everything and choose to tune out of things like social media.

In a world that demands more and more of people, there is an opportunity for brands to gain some loyalty by being the one that chooses to celebrate tuning out.

This isn’t about the silent treatment, but about considering what a real engagement is vs. a fickle one, and being a tool that can help create a path through the noise.

(The Lab Report, page 193)

This is an excerpt from The Lab Report, the result of a six-month intensive qualitative and quantitative research process. The report provides influential and disruptive ways for brands to think about their consumer, their category, and their role in today’s society.

After this excerpt, we explain the three different ways that brands can celebrate tuning out, and identify brands that may already be doing it.

Want more?

Contact us at info@thelabstrategy.com or on (03) 9016 5459

Thumbnail image via Flickr courtesy of Paul Mison at https://flic.kr/p/8zKm9r