The Australia Project by The Lab

February 6, 2020

The Australia Project is our propriety ongoing study into the fabric of life in Australia. We explore the meaning people seek, their values, attitudes and beliefs. Creating an evocative picture of what Aussies are after today and into the near future.

It is a multi-lens study combining many methods, from the latest in AI analysis of 100,000+ media articles, to one-on-ones with experts from different fields like housing, gender studies food and tech. Its heart beat is the thousands of people we speak to across Australia every year.

We use The Australia Project to the advantage of our clients in understanding people, creating business strategies, developing fresh positionings, creating innovation and disrupting categories and customer journeys.