SUMMER READS #2: 12 Rules for Life: An Antidote to Chaos

January 31, 2019


This is the second article in our Summer Reads series. One article every Friday, summing up what we’re loving to read at the moment. If you’re yet to read article #1, take a read here.


12 RULES FOR LIFE: AN ANTIDOTE TO CHAOS
By Jordan B. Peterson


Source: Penguin


Over the summer I became obsessed with a few things.
Harry Potter (a little late to that one). 
Buffalo grass (tell you about that another time). 
And Jordan B. Peterson.


I listened to podcasts and interviews, watched Youtube videos, and now I’m reading his book. 12 Rules for Life: An Antidote to Chaos.


There is a lot to get into. He is wildly well read and considered. I loved that he had thought about things I have yet made sense of. That he could articulate so many things in ways that made the infinitely complex very simple. And... his analogies include an entertaining & enlightening story of the evolution of lobsters!


In truth, the book is probably more of an individual introspection than it is instantly applicable to brands. But as far as understanding people goes, it is well worth the read.


There are lots of "penny drop" moments as you read it. Dotted in amongst references to Abraham, the Great Flood and Noah, and a raft of other mind-bending thoughts. I feel like he tells a quite simple story about life. Contend. Be in it. Get involved. Make it what you will. But by all means, take responsibility for it, and what is going on around you.


It requires courage and conviction to do that. That isn’t easy, but that the alternative is to be led, to leave things to others, and to be a victim of circumstance. He gets down to the day to day. Citing examples of taking control of your day, through to what you eat. Apparently his daughter (who has an auto immune disease) only eats beef and drinks water – a result of treating food as a variable in fighting her own challenges.


I’m open to fire side chats if anyone is interested. It’s thought-provoking, inspiring & confronting.



Paul