Introducing Cultural Mapping 2015
February 23, 2015
Here at The Lab we have been furiously working away on our Cultural Mapping for 2015/2016. This year, we've spent some time thinking about our process and have slightly changed the way we do things. We have honed the ‘Spheres of Life’ and added a new one – ‘Technology’. Technology fits both within every sphere, and also has the capacity to shape our behaviour in its own right as a standalone sphere.
All our thinking, research and trends
culminated in a one-day spectacular of sharing, debating and building what we
believe will be the big stories to shape consumer’s in the coming
This year’s work will be bigger, better and stronger, ending in a single report to define the way our society is moving, and how brands can better take advantage of the shifts.
Over the next few weeks, we'll share some ideas and think-pieces around the emerging trends in each sphere we have debated. We hope they provide some interesting food for thought, and stay tuned for the final report due for release later this year.