Forces of Good - A Study

July 20, 2021

We set out to understand how we might use The Lab’s unique skill set to interrogate cultural conversations around brands and shine a light on the good news stories in an era of growing demand for business to be a force for good.

The result, the Forces of Good, study is based on research using AI based analysis of Australian digital conversations in 2021 around Corporate Social Responsibility with 190 brands analysed across the web on owned and earned channels, with more than 6.8 million online mentions explored.

Check out some of the key headlines below

Click hear to download our summary

To see the full report, or see how your brand and category fared in more detail, please contact The Lab