B&T featuring The Lab – Innovation in the Age of Mobile and Wearables
October 1, 2014
One of the fundamental concerns with lots of the research that’s done today is that it fails to capture contextual, in-the-moment factors that influence consumers’ motivations and behaviour.
With the explosion of technology comes a multitude of ways brands and marketers can capitalise on the opportunities. We explore the options in our latest article in B&T, from the use of Google Glass in market research, to some of the synergies that mobile and wearables may have for brands in the future.
Check out the full B&T article on this topic here.