An author amongst us: Labster Sarah on narrative & brands

October 26, 2017


We’re delighted to share that one of our Partners, Sarah Lorimer, has recently become a published author, co-authoring a chapter in the book Reconstructing Identity: A Transdisciplinary Approach.


Published by Springer Press, the book explores the different perspectives of identity, what it is, and the various ways that it is shaped. 





Sarah teamed up with Dr Gabriel Garcia Ochoa from Monash University, to write Chapter 11: The Role of Narrative in the Creation of Brand Identity. 

It is a chapter that explores and explains how archetypes and semiotics are essential in brand creation. It also details how using narrative theory can help explain how to create strong brand stories, using practical, real world applications. 


To find out more, visit Springer Press


Congratulations to Sarah and Gabriel on their amazing work! 


The Lab