AMSRS 2014 – Talking about Mobile Research
August 5, 2014
It is with great excitement that we can announce we'll be speaking at the annual AMSRS Conference in Melbourne on the 5th of September.
The focus of our presentation will be on a progressive qualitative research methodology that was used to capture insights around the digital behaviour of consumers on mobile devices. Central to this will be a case study from 2013 in which The Lab and Betfair conducted field based User Experience testing using state of the art technology to appreciate the influence that both contextual factors - combined with consumer motivations -have upon the digital behavior and needs of consumers.
The presentation will be taking place at 11:25am on Day #2 of the Conference, so be sure to come and learn more about the latest frontier of mobile research.