Semiotics is the study of meaning through signs.
Signs are cultural symbols, be it the colour red, a Ford, or a pink baby blanket, every item symbolises something about the people who engage with it. People use them every day as short-cuts to meaning.
We get underneath these signs, to explore what explicit and implicit ideas are represented, and how we can use these to build more meaningful brands.
We study how semiotic codes influence the world your brand operates in, from pack, to communications, to pop culture, to occasion.
By understanding the codes that create meaning, we can better bend and mould them to create new and interesting spaces for brands.