We're speaking at SXSW

March 15, 2017

We’re speaking at SXSW this March, in Austin, Texas, about the future of AI and it’s impact on tomorrow’s consumers, in our presentation entitled: 

Sci-Fi Realities And Tomorrow’s Consumer.

Just a few short weeks away, take a read of what we’ll be exploring in our presentation and panel debate…



Welcome to the future where AI looms large, and devices no longer exist, having been replaced by connected smart environments that have made daily life almost completely effortless. 


How will society change? How will it impact the way we communicate and interact with the world around us? What cultural ideals and values will rise in importance, and what will be left behind? What hints can classic, and modern sci-fi give us on how the world and society will cope with the change?


We’ll be conducting an exciting panel debate, bringing together: Cultural Experts, Academics and Australian Sci-Fi Novelist Cat Sparks, to put forward an image of the world tomorrow, and most importantly, discuss how this will shape the consumer of tomorrow!  

Providing a brief for brands, marketers and innovators on how we can fit in, connect to and influence this rapidly approaching future. 


For more information about our presentation at SXSW, click here.


The Lab