The Goodness Project launches

October 6, 2014

We love it when work comes together to make a real impact, so we’re really pleased to announce the launch of The Goodness Project from Lion.



An interdisciplinary team including strategists from The Lab, nutritional experts from Lion and designers from Liquorice came together to build the strategic direction for Lion’s portfolio and how they will deliver to ‘Goodness’ in the future.  At The Lab, we had a great time helping the brand to create and deliver to some impressive internal targets and ideas around living well. 

You can take a look at the guidebook here or by downloading it below.

From all of us at The Lab, we just want to say well done to all involved, and we hope The Goodness Project goes from strength to strength!