The Lab - Finalist for the Research Effectiveness Awards, ESOMAR Congress!

June 27, 2014

It is to our great delight that a segmentation project conducted by Simplot, The Lab and Nature has been announced as a finalist for the Research Effectiveness Awards at ESOMAR Congress.

This attitudinal segmentation has thus far provided Simplot with a fresh perspective on their consumer base and has been a pivotal underpinning for many of the initiatives that have delivered the business over $30 Million dollars in new revenue in the last 3 years.

After having our brand positioning and architecture work with Cricket Australia accepted as a global case study into the mixed method part of the conference,  it is with fingers crossed we await the announcement of the winner of the Effectiveness Award in September, and look forward to our ongoing collaboration with both Simplot and Nature.