Netflix wins its first Emmy
September 23, 2013
What a landmark day in the short but dramatic history of on-demand online streaming!
Netflix's drama series House of Cards, starring Kevin Spacey, has bagged an Emmy at the recent 2013 Emmy Awards. This is a first in the history of online video distribution, and a groundbreaking win for alternate distribution concepts everywhere.
What this means for brands
This could signal a further shift to online distribution for television. The credibility of online television seems to have received the big stamp of approval as the final frontier - the Emmys - has been breached. Brands should take notice because Netflix, as well as its likeminded cohort, is growing. With Netflix' success as the golden standard, the talent will only continue to roll in and create further hype.