Marketing Mag featuring The Lab - Watch, Listen and Learn

February 3, 2016


“The more people engage, the more information is available to understand the ‘who’, ‘what’, ‘where’ and ‘when’ – job done, right? But what about the story behind the ‘why’?”



Image courtesy of Marketing Mag.


Flicking through the pages of the December / January special “Digital Outdoor Issue” of Marketing Mag, you may have come across a familiar face – The Lab Research Director, Matt Sandwell.

On the back of some recent work with APN Outdoor, Matt shared with Marketing Mag a little about the immersive ethnography and semiotics methodologies we undertook to help develop and enrich their #myrealworld campaign.


Check out the full piece in the included PDF below, or visit the Marketing Mag website to view the online version.