From the horse's mouth

October 30, 2014

When it comes to bringing stakeholders closer to their target audience, there is nothing quite like hearing it straight from the horse's mouth. We’re increasingly using video as a medium to bring consumers to life for those that need to understand them most – big brands.

Together with the fantastic production team at Fairfax Media, we created a video that brought to life the four areas of meaning in travel (see Why Wanderlust? The meaning we seek in travel) as experienced by the travelers themselves.

The video was presented alongside the travel semiotic square at the launch of traveller.com.au at the Sydney Opera House. We love it so much that we thought we’d share it with you too.


If you like what you see, and want to know more about our consumer videos, please get in touch.


Lucy