Cadbury's Marvellous Creations hit the UK
April 27, 2013
Roll up, roll up. The UK is about to go wild for Cadbury's Marvellous Creations. Launched in Australia in May last year, the new product has seen Cadbury inject joy, laughter and a convincing case for truly insight driven innovation into the Australian market.
Marvellous Creations are all about injecting childlike joy, surprise and happiness into an economic and social climate where we feel uncertain, anxious and worried. Never was there a time more apt for us to embrace it!
So go on, enjoy a small piece of childlike joy Britain, you've earned it. In the meantime we'll have a quiet moment of celebration for Aussie innovation.