B&T Featuring The Lab - Brands Should Just Do One Thing, And Just Do It Well

July 13, 2015

One of the fundamental concerns in our society today is that consumer's attention is being stretched to breaking point, making it increasingly harder for brands to break through the noise.

With the launch of The Lab Report on July 9th, two of our Labsters were interviewed by B&T about some of our findings, including one way that brands can break through the noise and connect with consumers.  Giving a sneak preview of the report - the result of an extensive qualitative and quantitative process - we told B&T all about the allure of pragmatic brands and streamlined offerings in today's world, and why brands should speak to the fundamentals in consumers lives.

Check out the full B&T article on this topic here.


Thumbnail image courtesy of B&T.